Glossy vs Matte Stickers: What’s the Difference and When to Choose Each
Matte stickers are usually used for temporary purposes or indoor use, while glossy ones are meant to last longer. Both types of stickers come in different shapes and sizes, so choose the right type for your needs.
If you're looking for something that will stick around for a little bit, then go with matte stickers. They're easy to apply and remove, and they won't leave any residue behind. On the other hand, if you need something that's going to stay put for a long time, then go with glossier stickers. They'll hold up better than matte ones, and they won't peel off easily.
TL;DR: Both glossy and matte stickers are durable, water and weatherproof, and highly protective. It all comes down to the look and feel you want for your stickers.
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Glossy = Shiny, vibrant, and eye-catching. Perfect for bold colors, outdoor use, and when you want to make a statement.
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Matte = Smooth, subtle, and stylish. Perfect for refined designs, indoor use, and when you're looking for a luxurious, sophisticated finish.
Glossy and matte stickers: similarities
No matter which laminate you choose, both glossy and matte stickers share the same solid foundation. Both options are:
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Printed on the same base material, i.e., vinyl, holographic, mirror, etc.
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Printed using full-color print.
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Water and weatherproof, scratch-proof, and dishwasher-proof.
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Available as die-cut and kiss-cut stickers, sticker sheets, hang tags, and sticker packs.
The differences come down to look and feel, the vibe your sticker gives off.
Glossy Stickers: Shiny and Eye-Catching
Glossy stickers are the showstoppers of the sticker world. They have a shiny, reflective surface that makes your colors pop, giving your design that extra punch. The glossy laminate enhances contrast and depth, making your artwork look more vibrant and polished.
The glossy laminate is also UV-protected, so if you're planning on slapping your stickers in direct sunlight, the glossy laminate is your go-to.
Opt for glossy laminate if you:
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Want your bright, colorful design to shine at its best.
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Want your stickers to look pristine outside, in sunny conditions.
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Want a premium, high-energy look that stands out in good lighting.
Think: logo stickers, merch drops, event giveaways, or packaging labels that need to shine (literally).

Matte Stickers: Smooth and Subtle
Matte stickers bring a completely different energy. Their non-reflective finish gives them a soft, modern feel with muted tones and a velvety texture. They’re easier to photograph without glare, making them ideal for anyone aiming for an elegant, minimal aesthetic.
The matte laminate is not UV-protected, meaning matte stickers fade faster in direct sunlight. For long-lasting results outdoors, we recommend the glossy laminate.
Opt for matte laminate if you:
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Want the colors in your design to look muted and less punchy.
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If you're looking for a smooth, non-reflective finish.
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Want a premium, refined look.
Think: product labels, boutique branding, or stickers meant to complement soft or minimalist designs.

Choosing the Right Finish
When in doubt, think about how you want people to experience your sticker:
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Want to dazzle? Go glossy.
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Want to impress quietly? Go matte.
Both will serve you well, but your choice of laminate adds the finishing touch that ties your whole design together.
Also, keep in mind the matte laminate is not UV-protected.
If you’re still unsure, try ordering a sample pack – it includes samples of all materials, printed on both laminates, so you can see and feel the difference before you decide.
Materials that offer matte laminate
If you're looking to print matte stickers, opt for any of these materials, which are all compatible with the matte laminate:
